Tania Castillo
Creative and an innovation fan, I am passionate about transforming ideas into amazing experiences.
Throughout more than 20 years in various industries, including Education, Health, Telecommunications, and Financial Sector, my professional trajectory has focused on creating amazing experiences through different communication channels and data interpretation. I have had the privilege of holding leadership roles in innovation.
My approach is based on creating practical and effective solutions, using AGILE methodologies and design thinking aswell, to offer a simple and clear user journey. I am passionate about working on multidisciplinary projects, where I can collaborate with diverse teams to achieve common goals and make a positive impact.
Throughout my career, I have led innovative initiatives that have made a difference in various social and commercial organizations. I firmly believe in the power of communication to drive change and improve people's lives, and I am committed to exploring new ways to connect with audiences and create WOW experiences.
Feel free to get in touch to explore collaboration opportunities or simply to chat more about my hobbies, or my experience in communication, innovation, and UX!
Experience
Product Owner
GRUPO FINDEP / Mar 2021- Actual
In this role, I design and manage the backlog of our award-winning microtask platform. Additionally, I work with a multidisciplinary team to provide support in credit origination. My primary role is to conceptualize cutting-edge functionalities, following the principles of AGILE methodology.
Business Partner
SPEACH AGENCIA COMUNICACIÓN/ 2021
Designed success plans for digital marketing projects to meet client KPIs.
Business Partner
Grupo Televisa / 2018- 2021
I coordinated initiatives to establish a data-driven culture and managed technology and data analysis projects, implementing measures for control, prioritization, and backlog tracking.
Head of Digital Channels
IMSS/ 2002- 2018
Successfully implemented and supervised various digital channels, prioritizing the simplicity of procedures with the aim of offering clear communication, closeness, and simple, fast, and inclusive services. As part of my responsibilities, I worked on Open Government and Citizen Experience initiatives. This resulted in an improved citizen experience through IMSS Digital.
TV Producer
Universidad Virtual del TEC de Monterrey/ 1997-1999
Production of cutting-edge educational television programs, leveraging satellite transmission on MVS to disseminate innovative content to an speific audience. I coordinated and supervised every facet of production, from camera work and video editing to makeup, script development, set design, and guest coordination.